Amigurumi Pricing Calculator

How to price your amigurumi

Add up your materials and packaging

Total the cost of yarn, stuffing, safety eyes, thread, and any packaging (box, tissue, label, tape). Enter these into the calculator.

Track your hours and pick a wage

Time yourself making one item from start to finish, including weaving in ends. Enter your hours and a target hourly wage — $15–25/hr is a realistic starting point for skilled handmade labour in 2026.

Pick a fee preset or enter your own

Choose the selling channel you use (Etsy with offsite ads, Shopify, Instagram Shop, in-person). The calculator loads the correct platform commission, payment processing, and advertising percentages.

Read the suggested price and effective wage

The calculator solves algebraically for the price that hits your target margin after all fees. Check the effective hourly rate — if it is below half your target wage, your margin is too thin or your hours too high.

Export the profit sheet and review quarterly

Click "Download Profit Sheet PDF" and keep it with your product records. Re-run the calculator whenever your material costs, fees, or target wage change — at least once a quarter.

Why most handmade sellers underprice

The #1 reason handmade amigurumi sellers lose money is that they price by gut feel and forget that platform fees, payment processing, and advertising are all percentages of the selling price, not flat costs. When a fee is a percentage of price, you cannot simply add it to your costs — you have to solve for the price algebraically. This calculator does that solve for you.

The algebra that saves your business

Let base = materials + packaging + labour. Let feeRate be the combined percentage fees as a decimal (e.g. 0.215 for 21.5%). Let fixed be any flat per-transaction fee. Profit margin m is the fraction of price you keep as profit. Then:

break-even  = (base + fixed) ÷ (1 − feeRate)
suggested   = (base + fixed) ÷ (1 − feeRate − margin)

Notice the denominator. When fees are 21.5% and you want a 25% margin, the denominator is 1 − 0.215 − 0.25 = 0.535. That means your base cost is divided by 0.535, effectively nearly doubling it. This is why a $4.50-materials amigurumi that took 4 hours at $15/hr (base = $65.70) needs to sell for about $48 to hit a 25% margin after Etsy offsite-ads fees — not the $25 most beginners charge.

The fee landscape in 2026

Selling channels differ enormously in their fee load:

Etsy with offsite ads (~21.5% combined) — 6.5% transaction + 3% + $0.25 payment + 12–15% offsite ads. The most expensive, but the largest built-in audience.
Etsy without offsite ads (~9.5% + $0.25) — same platform and payment fees, no advertising. Only available if you opt out and have under $10k annual sales, or accept lower visibility.
Shopify + Stripe (~2.9% + $0.30) — cheapest fees, but you drive all your own traffic. Best once you have an email list or social following.
In-person / cash (0%) — zero platform fees, but limited to craft fairs and local markets.

The calculator has presets for all of these. The strategic lesson: the more you sell through expensive channels, the higher your price must be — or the more you should invest in building a direct audience that lets you sell through cheaper channels.

Effective hourly rate: the number that matters

Your target hourly wage is what you want to earn. Your effective hourly rate is what you actually earn per hour after all costs and fees. The calculator shows both. If your effective rate is below half your target, your pricing is unsustainable — fees are eating your labour. Fix it by raising price, raising margin, reducing hours through batch production, or moving to a cheaper sales channel.

The market reality check

Typical amigurumi from unknown makers sells for $15–$45 in 2026. If your calculated price falls below $15, buyers will perceive it as low quality; if it rises above $80, you need brand equity (portfolio, reviews, social proof) to justify it. The calculator warns you in both cases. The path out of the cheap zone is not cutting your wage — it is reducing per-item hours through batch techniques, raising perceived value through packaging and photography, and building the audience that lets you sell direct.

Crochet Hook Size Conversion Chart

Metric (mm) to US designations, plus the recommended hook range for each yarn weight. Use this as a starting point — your personal tension always decides the final gauge.

Metric	US	Metric	US
2.0 mm	B-1	4.5 mm	7
2.3 mm	B-1	5.0 mm	H-8
2.5 mm	C-2	5.5 mm	I-9
2.8 mm	C-2	6.0 mm	J-10
3.0 mm	D-3	6.5 mm	K-10½
3.3 mm	D-3	7.0 mm	L-11
3.5 mm	E-4	8.0 mm	M-13
3.8 mm	F-5	9.0 mm	N-15
4.0 mm	G-6	10.0 mm	P/Q
4.5 mm	7	15.0 mm	Q
5.0 mm	H-8	5.0 mm	H-8
5.5 mm	I-9	5.5 mm	I-9
6.0 mm	J-10	6.0 mm	J-10
6.5 mm	K-10½	6.5 mm	K-10½
7.0 mm	L-11	7.0 mm	L-11
8.0 mm	M-13	8.0 mm	M-13
9.0 mm	N-15	9.0 mm	N-15
10.0 mm	P/Q	10.0 mm	P/Q
15.0 mm	Q	15.0 mm	Q

Yarn Weight → Recommended Hook

CYC Level	Weight Name	UK / AU	Hook Range	Typical SC Gauge
0	Lace	1 ply	1.5–2.3 mm	36–42 st / 10 cm
1	Super Fine / Fingering	4 ply	2.3–3.5 mm	32–36 st / 10 cm
2	Fine / Sport	5 ply	3.5–4.5 mm	28–32 st / 10 cm
3	Light / DK	DK / 8 ply	4.5–5.5 mm	24–28 st / 10 cm
4	Medium / Worsted	Aran	5.5–6.5 mm	20–24 st / 10 cm
5	Bulky / Chunky	Chunky	6.5–9.0 mm	16–20 st / 10 cm
6	Super Bulky	Super Chunky	9.0–15.0 mm	12–16 st / 10 cm
7	Jumbo	Super Chunky+	15.0–25.0 mm	8–12 st / 10 cm

Frequently asked questions

How much should I sell my amigurumi for?

A profitable price must cover materials, packaging, labour, fees, and a profit margin — solve algebraically: suggested price = (materials + packaging + labour + fixed fees) ÷ (1 − fee rate − desired margin). For a typical 4-hour amigurumi with $4.50 materials, $1.20 packaging, $15/hr labour, Etsy offsite-ads fees (~21.5% combined) and a 25% margin, the suggested price is around $48.

Why do handmade sellers lose money even when the price seems high?

Because percentage-of-price fees compound — a $30 Etsy sale with offsite ads loses 22% to fees before materials or labour. That is $6.70 gone to commission, payment processing, fixed fees, and advertising. Sellers who price by adding a flat markup to materials routinely end up with an effective hourly wage below minimum wage. Always solve for price using the algebraic formula, not gut feel.

What is the difference between break-even price and suggested price?

Break-even covers all costs with zero profit; suggested price also delivers your target margin. Break-even = (materials + packaging + labour + fixed fees) ÷ (1 − fee rate). Suggested = (materials + packaging + labour + fixed fees) ÷ (1 − fee rate − margin). Sell below break-even and you lose money; sell at the suggested price and you hit your margin.

Is this handmade pricing calculator free?

Yes, the calculator is free, requires no signup, and exports a printable PDF profit sheet. It runs entirely in your browser and there is no usage limit.